When it comes to diamonds, there are numerous scams to avoid. The majority of scams are negligible, but there are some big-time ones that come up from time to time concerning the buying and selling of diamonds. Scams develop simply because the majority people who buy diamonds for whatever reasons don’t know that much about diamonds. Therefore, they are easily taken.
A prevailing scam that many jewelry stores participate in is the Carat Total Weight scam. The tag on the item of jewelry, usually a ring, only indicates the total carat weight of all diamonds in the item, instead of listing the total weights separately for each diamond. This leads buyers to assume that the main diamond in the item is actually bigger than it is. Ask what the total carat weight of the center stone is. In addition beware of fractions. Jewelry stores are permitted to round off diamond weights. This means that if the jeweler tells you that it is a ¾ carat diamond, it is probably between ½ and ¾ carat but closer to ¾.
Jewelry stores frequently participate in ‘fluorescence’ scams to varying degrees. Referring to a diamond as a blue-white diamond is such a scam. A blue-white diamond sounds very avant-garde and exclusive, but in fact, this type of diamond is of lesser quality albeit the jeweler will try to make you think you are buying something exclusive. Jewelry stores additionally like to show their diamonds in bright lights. Lights make diamonds glimmer. Ask to view the diamond in a different, dimmer cast of lighting as well.
Some truly insidious jewelers dupe those who want appraisals on diamonds that were given to them as gifts or that were bought somewhere else. They will try to convince you that the diamond is inferior, or worth less than it actually is worth and make an offer to take it off your hands or trade it for a much better diamond, along with the money to make up the difference. This is known as low balling. Get a second, third, and even a forth opinion before taking any action.
Another regular dirty trick is to exchange the diamond you have chosen and paid for with one of lesser quality and value when you leave it to be set in a item of jewelry, or leave a diamond ring to be sized. The only way to stay away from this is to do business with one honest jeweler. Stay away from jewelers that you have not done business with previously.
There are many more scams that jewelry stores commonly pull on uninformed consumers. Just use your best judgment, and purchase your diamonds with the utmost care and diligence.
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